It was an attempt to compete with Apple stores (Apple) and provide a different shopping experience, but the chain stores Microsoft (Microsoft Store) closes for all US and worldwide except for certain individual stores.
The company said it was “changing attitude” with regard to its retail stores and decided it no longer wanted to keep them. That means most stores will close, 116 of the company’s total stores worldwide and 107 of them in the US. The stores that will remain open are New York (Fifth Avenue), London (Oxford), Sydney (Westfield Sydney) and the campus on the Redmond Company campus, but these will be converted into User Experience Centers where passersby can enjoy and touch Microsoft products but not purchase them. .
This is Microsoft’s biggest cut in recent years and one of the reasons is the Corona virus that has disrupted store work for many months, but not only, as the company has reportedly planned the move before. Microsoft also had to postpone the launch of the dual-screen Surface Neo and it is unclear when Surface Duo , the company’s re-entry into the cellular domain, will also arrive .
Microsoft opened its first store in 2009 at a local mall in Virginia, exactly the same place where Apple opened its first store eight years earlier. However, it does not appear to have attracted the audience, although in recent years it has launched a host of new hardware products.