Samsung’s folding phone, which was due to go out more than two months ago , is still being delayed , but the company plans to release it soon.
Meanwhile, yesterday, a meeting was held in South Korea with a number of senior journalists. Samsung Electronics Division CEO DJ Koh apologized for announcing that he was at fault for the Galaxy Fold being almost launched while suffering from some significant flaws : “It was embarrassing. I pushed for his expense before he was ready, ”said Ko, according to a report by the British Independent .
“I admit I missed it on the folding device – but (now) we’re in the process of rehabilitation,” he continued. “More than 2,000 devices are currently being tested in all aspects. We have defined all the issues.
Stephanie Choi, who is in charge of Samsung’s marketing strategy, tried to rationalize why Samsung is, and not for the first time , failing new devices: “Our brand philosophy (since the corporate change in 1993 under which the company entered the cellular domain) is ‘do the impossible.’ “We produce what cannot be produced, and do what cannot be done. Unfortunately, sometimes (that is, malfunctioning) is part of this process.”
Folding devices are not the future (imminent)
Company executives did not say when they intended to launch Galaxy Fold, but did stress that it, and similar devices, are no more than a swan song in smartphones: “Phone design has hit a roadblock. On the market widely, like smartphones and smart watches, ”said Yun-ja Keng, head of Samsung’s design team. “In five years or so, people won’t even think about wearing screens.”
Ko added that the smartphone will give way to different combinations between fifth generation, artificial intelligence and the Internet of Things: “The folders will survive for a few years. There may also be another configuration (of smartphones). On smartphones, but on smartphones. Phones may fade, but new ones will come up (instead). “